I’m Ariel Kaye the founder & CEO of Parachute, a fast-growing home essentials brand based in L.A. I am also a certified yoga instructor and aspiring surfer!
The Jay Pump 85 in Handcrafted Black Suede.
Ariel loves The Jay Pump 85 in black suede.
Jay Pump 85 $395.00
Within two years of the launch, Forbes said, “Parachute Wins Over Millennials Tired of Chain Store Bedding,” and we have been featured in NYTimes, WSJ, Arch. Digest and ELLE DECOR.
Prior to launching Parachute, I lived in New York, where I graduated from NYU then the New School. I spent ten years working in brand development and advertising, where I gained insight into the public’s growing interest in quality, craftsmanship and social responsibility – now tenets of the Parachute brand.
Q: What does “walk like a woman” mean to you?
A: To carry yourself with confidence!
Q: What inspired you to launch Parachute?
A: Before launching Parachute, I was a huge design enthusiast – I had an interior design blog, and I frequently helped my friends and family decorate their homes.
I was a super consumer of home goods, and when it came to bedding, I couldn’t find a brand that was high quality, affordable or easy to buy. I also realized that no one had an association with brands when they bought their sheets. I recognized a business opportunity – there was a serious void in the market. This is when I had my “aha” moment.
In 2014, I launched Parachute as an online-only, direct-to-consumer company focused on creating impeccable bedding products. We’ve since expanded our product offerings beyond the bedroom into many areas of the home including bath, tabletop, nursery, gifts and decor.
Q: What advice would you give inspiring entrepreneurs?
A: Trust your instincts, because when you’re doing something you love, you can’t imagine doing anything else.
Q: If you could walk in any woman’s shoes, whose would it be and why?
A: Michelle Obama – did you see those gold boots!? All kidding aside, I find her incredibly honest and inspiring.
Q: What makes you feel most confident?
A: Comfort! It's my highest priority, and trickles down to what I wear, how I style my home and how I like to entertain. Being comfortable helps me to be show up more confidently, more authentically and more consciously in so many areas of my life.